Paromita Banerjee’s initiation into the creative arts has been inspired by her passion for photography and essentially from “just looking around.” Her label “Paromita Banerjee” is inspired by the feel of handloom fabrics and her garments emphasize feel of the “hand-made”. She is a graduate of the prestigious design school, the National Institute of Design, Ahmedabad, India and has been awarded a scholarship to Konstfack University of Art and Culture in Stockholm.
She has undertaken numerous craft research projects in and around India - the major one being in Himachal Pradesh for the textile encyclopedia “Handmade in India” an initiation of DCH in collaboration with NID. These experiences have gone on to add to her knowledge bank, making her designs more ‘rooted’ and grounded. She was the sole designer to represent India at the Shanghai chapter of the World Fashion Organization, under the United Nations at a summit and fashion show to promote “Fashion for development and peace” in October 2010.
The brand works closely with artisan and craft clusters around India narrating the saga of the craft persons to recreate drapes and outfits that define the aesthetic beauty of textiles. Inspired by the local dressing styles of people of various regions, it is a mode of storytelling and each ensemble tells a tale, rich in imagery and culture.
The brand is a Registered Designer Member of the prestigious Fashion Design Council of India (FDCI). At her Lakme Fashion Week ramp debut in 2009, Marie Claire magazine heralded her as the most promising new-comer for that season. Verve magazine in 2011 claimed her to be one of the faces to watch out for, from the fashion circuit amongst actresses, directors and musicians. For the second consecutive year of the Grazia Young Fashion Awards (2012), she has been awarded in the “Indi-Cool” category in their Anniversary April Issue; last year she had won it in the “Green Thimble” category for eco-friendly fashion. Last year in 2012 she was one of the five finalists for the British Council, Young Creative Entrepreneur Award in Design for Social Impact.
The label “Paromita Banerjee” retails from various boutiques around India from Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Mumbai, and hometown Kolkata and her clients include industrialists, member of parliaments and those in the performing arts amongst others. Also available overseas through select agents. Her commissioned work for reputed artists for their performances has been lauded all across.
This year 2013 marks the brand’s debut ramp show at Wills Lifestyle Fashion Week under the FDCI.